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Sharon Allen named 2020 Athena Award Recipient

Sharon C Allen, CFP(r), CTFA

The Champaign County Chamber of commerce has named our very own Sharon Allen the 2020 Athena Award® recipient. She is the 32nd local recipient of the award, which honors individuals who assist women in reaching their full leadership potential; demonstrate excellence, creativity and initiative in their businesses or professions; and provide valuable service by devoting time and energy to improving the quality of life for others in the community.

Sharon’s passion for helping women extends far beyond her valuable work with the clients of Sterling Wealth Management. She invests time in many women’s initiatives throughout the community, as well as  volunteering in various community organizations, and being a strong voice and mentor for the emerging young professionals in the wealth management and financial planning fields.

The Athena Award® will be presented at a luncheon at the Champaign Country Club on Thursday, February 20th.  Tickets are available at 2020 Athena Luncheon Registration.

Sharon Allen’s article published by Financial Advisor Magazine

Financial Advisor Magazine, a national publication serving the advisory community, published an article written by Sharon Allen on understanding the squeeze a sandwich generation woman experiences and how advisors can help. Check out the full article here https://swmi.co/fa-sangen. To read her full white paper “Caught in the Middle: How Does the Sandwich Generation Woman Not Get Squeezed?”, see the Resources section of our website here.

Sandwich Generation Woman

Sandwich Generation Woman

Allen Addresses Advisers on Working with Breadwinner Women

This May Sharon Allen spoke at the national Financial Advisor Invest in Women conference in Dallas, Texas. She facilitated a panel of experts as well as shared her own expertise regarding the concerns and needs of Breadwinner Women in our society. Drawing from the national research from the Family Wealth Advisor’s Council, of which Sharon is a member, she focused on the resulting data highlighting the challenges and opportunities financial advisors need to be aware of when serving women investors. “I was honored to be asked to be a part of the conversation around this very important topic,” says Allen. “Despite a growing awareness of differences in the needs of women, our research shows that the financial services industry still needs to do a much better job in truly partnering with women investors.”

Sharon Allen, CFP(R), CTFA is the Co-Founder and President of Sterling Wealth Management, a fee-only wealth management firm. She has an exceptionally collaborative approach in working with her clients, and has a particular interest in the challenges facing women of wealth. Sharon has co-authored a paper on the Sandwich Generation Woman titled Caught In the Middle: How Does the Sandwich Generation Woman Not Get Squeezed?.